
About six months ago, I bought an iPad through the online Apple Store. Some three or four business days later, a DHL guy appeared at my door and presented me with a rectangular package. I signed for it and carried it into the kitchen, where I selected from the cutlery drawer a knife sufficiently sharp and sturdy for the job of slicing open the formidable carapace of packaging. I removed the white plastic DHL bag, then made my way through the outer husk of plain cardboard to the compact tabernacle of the Apple packaging proper. As I did so, I became aware of a voice in my head. This voice was briskly self-assured, astringently American; it spoke not to me, but through me, and the words it spoke were these: Okay, let’s go ahead and unbox this sucker.




